Louise Pappageorge - February 2008

Love For Sale

Working with text and imagery culled from fashion magazines and other periodicals, Louise examines and scrutinizes the covert, subliminal messages imbedded in the media. The subsequent visuals explore ideas and values of beauty and perfection, consumption and objectification.

Her billboard scale installation “Love For Sale” is a collage of candy hearts, cupids, and text describing some of our fantasies of love and relationships. Valentine’s day is a saint’s day commemorating Saint Valentine, a martyred saint of ancient Rome. The day became associated with romantic love in the High Middle Ages and is one of the most commercialized holidays in the United States. Approximately on billion valentines are sent each year worldwide.