My artistic practice explores the relations of contradictions existing between simple forms and the images they can evoke when they are diverted. The production of sculptural objects or drawings, always with a concern to put forward a strong plasticity, is hybridized with elements of simple representations (typography, logos, pictograms, geometric shapes) in order to raise ones potential for interpretation.
Valade’s window installation is composed of a large grid of mirror tiles etched in repetitive designs similar to arabesque. Closer inspection reveals the designs are composed of corporate logos, literally reflecting consumer culture. Presenting this mirrored installation in the window gallery creates an interesting mix of logos, the street scene and viewer.
Mathieu Valade is from Chicoutimi, Quebec. He can be reached at www.mathieuvalade.com